Just when we thought advertising could sink no lower, a bright exec. must have had a brain storm when they invented "Brand Power". Have you seen the commercials? Here is one some one recorded off the tele:
Now, I have nothing against Breathe right, but this is just an example. There are a bunch of other similar ads (commercials) that obviously haven't made their way to youtube yet (although you can watch an aussie version of a product called "Glen 20"; perhaps the most boring name for a cleaning product they could think of).
What really gets me is that the advert is set up as if it is some sort of third party consumer group saying "hey, here is a great product, you should try it" in a very non-threatening, over-the-fence, kinda way. But then, at the very end, in small letters you see "Sponsored by Breathe Right". So, the commercials are actually from the company themselves!
Strangely, on the Aussie version it didn't say who it was sponsored by so I suppose it's nice that they let us know we are being duped. Don't fall for it, people.