As I have said many times before, I was never really much of a horror fan. I'm kinda squeamish, I like nice endings, and I jump easily so it's usually a pretty bad mix for me. These days, I get to watch quite a lot thanks to Ms. Allclick and the Sci-Fi channel and every now and then I get to watch a movie that is just a cut above the rest.
Drag me to hell has it all. Cheap scares (and not so cheap scares), a decent story, excellent acting and although a very low body count it has enough splatter of, well fluids, that you'll be scared and grossed out at the same time. What could any true horror fan ask for? Except maybe boobs and 15 death scenes. Still, I think even without those it will be well received by horror fans.
For me it was like watching one of those 15 movie production from a Universal Studios or some other such theme park but this time it is 6 times a long. It was BIG. That's really the best way for me to describe it. Loud noises, bellowing rumblings that vibrated the seat, extreme close-ups all added to the atmosphere of the movie.
Sam Raimi fans should also be happy with it. It's not as campy or "B-movie"-esque as the Evil Dead series but it has a plot that is better than just a story and the word "tale" seems to cover it much better. Not as much CGI and swooping wide-camera action scenes as Spiderman but just as fun to watch.
I fear that a lot of the atmosphere will not pass on to the DVD or Blu-ray version so go see it at the cinema and bring a clean pair of trousers.